The story about no one wanting to use your product
No one wants to deal with debt. That's why we built Amili MyPage, a platform that helps people and companies resolve it. My goal was to make the solution fell humane, simple and fast. Since launch, it has supported over 200,000 users.
Role
UX Lead
Duration
3 Months
Launch
2024
Company
Visma
No one wants to use a debt collection product
People don’t arrive at a debt platform because they want to — they arrive because they have to. Many feel stress or frustration, and want to spend as little time as possible getting rid of it. We needed to design something that felt human and trustworthy without slowing users down. However, some problems we faced like legacy systems, complex legal requirements, and different needs for individuals and companies made this even harder. Below you see some of the issues users experienced with the previous solution.
Leading design in a small focused team
I was the UX Lead and the only designer on the product. I worked hands-on with three developers, a product manager, and stakeholders across the business. My responsibility covered research, UX, UI, prototyping, and parts of the front-end. I also helped align the team on a product mindset, and not a one-off project approach. The setup allowed us to move fast and stay close to users’ needs.
Starting from scratch
I began by analyzing data, running interviews, and testing the existing journeys. The biggest insight was that users wanted speed and clarity above anything else. We focused on cutting unnecessary steps, writing more empathetic copy, and removing points of hesitation. I tested different flows internally to see where confusion appeared.
A simple, clear and fast way to resolve debt
We built a modern web app where users can view, verify, and pay their debts in just a few clicks. The interface is clean and straightforward, with warm, neutral copy that aims to reduces stress. Two separate sign-in flows make the platform easy for both individuals and companies. Clear summaries give users confidence before they pay. Automation and better structure dramatically reduced the time needed to complete the process.
200k+ users, faster payments and less confusion
The platform was adopted quickly and has helped over 200,000 users resolve their debts. Time-to-payment dropped by around 35%, and support requests related to login and payment decreased. Stakeholders saw clear value in the results and grew more committed to a product-driven approach. Currently, the solution have generated more than 150M NOK+.